The Western Edge: Your Country Lifestyle Destination

Nestled in the heart of Iowa, The Western Edge is more than just a clothing store – it’s a cornerstone of the country community. For years, this family-owned gem has been outfitting cowboys, cowgirls, and country lifestyle enthusiasts with the latest in Western wear, footwear, tack, and accessories. Whether you’re working hard on the ranch, riding your horse, kicking up your heels at a local dance, The Western Edge has you covered.

A Legacy of Rodeo and Community

The Western Edge’s bond with the country community is as authentic as its roots. Starting humbly in a small tack room, this family-run business has grown into a powerhouse with locations spanning from Humboldt and Ames, Iowa, to Durant, Oklahoma. Each store stands as a testament to The Western Edge’s core values: hard work, determination, and an unwavering grit foraged in the Western way of life.

But it’s not just about rodeo; it’s about relationships. Over the years, The Western Edge has proudly supported local events, fundraisers and communities in need. Along with being at some of the biggest events like the Iowa State Fair.  Whether it’s dressing attendees in style or supporting competitors behind the scenes, The Western Edge has proven its commitment to keeping the cowboy spirit alive.

Supporting Britt on the Road

The Western Edge’s passion for the country lifestyle doesn’t stop at rodeos. They’ve been a loyal sponsor of Britt on the Road, a popular radio show that covers country music, rodeo culture, and all things Western that has been brining rodeo to your radio right here in the heart of the midwest. This partnership is a testament to The Western Edge’s dedication to uplifting voices in the country community and spreading the love for the lifestyle they cherish.

Whether you’ve tuned in to Britt’s show for her behind-the-scenes rodeo stories or her interviews with rising country stars, you’ve likely heard about the amazing specials and deals The Western Edge has to offer.

Holiday and Monthly Specials for Every Country Soul

With Christmas just around the corner, The Western Edge is your one-stop shop for everyone on your list. Their holiday specials feature everything from cozy flannels and stylish boots to statement accessories that will make any country outfit pop. Not just for the holidays, The Western Edge also rolls out monthly specials to ensure you always have access to the best Western gear at unbeatable prices.

From stocking stuffers for the cowgirl in your life to a new hat for the cowboy who’s always hard to shop for, or a new saddle pad for your 4-legged friend out in the pasture…you’ll find something for every country lifestyle lover. Plus, their knowledgeable and friendly team is always ready to help you find that perfect gift.

Experience The Western Edge

The Western Edge isn’t just a store – it’s an experience. It’s where the country community comes together to share their love of Western fashion, rodeo, horses, and the simple joys of the country lifestyle. With a rich history rooted in Iowa and a reach that extends all the way to Oklahoma, The Western Edge is truly in a league of its own.

Stop by today to see what’s new, and don’t forget to ask about their latest specials. Whether you’re shopping for yourself or that special someone, The Western Edge will have you stepping out in style – and living the country lifestyle you love. Visit their website The Western Edge